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As soon as upon a time discovering the proper fit on your shopping preferences would take a minimum of a day's hunt. The arrival of e-commerce has modified loads prior to now few years. Shopping has become more about mental containment & less about physical exhaustion. However have the consumers really shifted fully from retail shopping to e-buying? If that's the case, is it really one of the best option?  
  
1) Capturing the market area:  
  
The process of shopping might be broadly categorized into two kinds:  
  
a) Necessity shopping - Necessity shopping consists of products we can't live without like sugar, salt, grocery, etc. Availability of the required necessity products has hardly been a serious problem for the retail shoppers.  
  
b) Luxury shopping - Luxury shopping (like a watch, watch case, digital, electronics accessory, etc.) has repeatedly forced us to exit of our ways to ensure we don't remorse our purchase. Interestingly, e-tailers have captured the market well in both categories. The e-commerce primarily competes by way of 'price' for necessity goods and 'variety' for luxury goods.  
  
2) Shift in Consumer shopping preference:  
  
Online shopping may have made shopping simple, but it is hardly as satisfying as retail shopping, the place the process is quite easy and straight-forward. Many individuals consider online shopping risky. However is it true in all cases? An internet survey, carried out in 2014, reveals that over eighty% of the net shoppers entered the community to purchase luxury goods. Apparently, only 13% of the community shifted to purchasing even the necessity products online. Clearly, on-line shopping has obtained a hearty welcome for luxury shopping. Nevertheless, when it comes to shopping for necessity goods the consumers haven't been so welcoming.  
  
three) Buying luxurious items on-line: Pros and Cons  
  
The number of consumers buying luxurious items online has increased. But is it really one of the best way to go about it?  
  
Pros:  
  
1) Breaking out of the one-model perception: In on-line shopping you get to discover a number of different manufacturers as well as types at once. Instance - if you wish to buy a watch case by one brand, you get to match it with a watch case offered by another brand. Retail stores can hardly provide this level of unrestricted browsing.  
  
2) Return policy: At a retail store, you'll be able to attempt on a T-shirt and see if it fits you. But after buy, you won't get your money back even for those who wish to return it. Online shopping offers what the retailers have hardly been able to provide - Freedom to return the product (within a sure deadline). Risky as it might seem to purchase a product without getting to check it for real, virtually all online shops provide a return option.  
  
three) Handy shopping: Imagine shopping for a product like a watch case at a retail shop. Do you have to go to a watch shop or a gift shop? Which shop is the perfect? How far is it? When can you go? It might be a fairly tedious task. However on-line shopping has changed the whole experience. You possibly can log on at midnight. You possibly can browse by hundreds of watch cases within a span of some minutes and your watch case will arrive at your doorstep.  
  
Cons:  
  
1) Strictly Virtual: At a retail shop you get to truly check one watch case from another watch case. You will be certain about which one you like better. But at an internet store, you could compare hundred types of watch case manufacturers but you will need to strictly depend upon the information provided by the seller. Thus, on-line shopping may very well be tricky.  
  
2) Rapid possession: If you happen to purchase an digital product at a retail store, you will get it instantly. But in case you place an order online, for a similar product, you will should wait for not less than a day. One of many main hurdles that e-commerce faces right this moment is the logistics and the typical delivery time. While most main e-commerce websites supply a one-day delivery option (with some further expenses), it is different from the speedy ownership that the retailers offer.  
  
Thus, we've got seen among the pros and cons of shopping luxury items online. Despite the fact that the net market is but to develop completely, it has finished well in terms of giving more power to the consumers. Not to forget the relevance of quick, problem-free shopping in today's world.  
  
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